Dutch and American travel bloggers are participating in the first “Social Trip” organized by “Enjoy Barocco,” experiencing Easter rites and events in December. The Dutch experienced Easter rites, while Americans participated in December events. Through their travel blogs, they shared their experiences and Easter traditions in their countries. Visiting cities such as Ragusa, Modica, Scicli, Ispica and Santa Croce Camerina, they explored the history, art and gastronomy of the Baroque Land. They participated in millennial rites and popular celebrations, such as the Madonna Vasa Vasa in Modica and the Gioia festival in Scicli. They also tasted local culinary specialties and visited baroque churches and monuments. They enjoyed moments of relaxation and beauty, such as sumptuous breakfasts and breathtaking sunsets. Electric bike rides and visits to Cava d’Ispica further enriched their trip.

During BIT in Milan, “Enjoy Barocco” was presented, an event highlighting the Baroque Land, highlighting its scenic beauty, artistic heritage and authentic cuisine. Through the presentation of typical local products and the direct involvement of tour operators, reflections emerged on the importance of experiential tourism and public-private sector collaboration to promote the region. In addition, positive data was shared on the increase of tourism in the Baroque Land, confirming the success of the event and the ongoing efforts to promote this unique destination.